About
Good business starts with seeing what others miss.
Smithline is founder-led. You work directly with me, Lucy Donnally.
My background in tech, sales, and partnerships shapes how I work: find the value in what already exists, build the right relationships, and measure what works.
East Coast roots
I’m originally from the East Coast. My career took me west before bringing me back home.
San Francisco
I moved west into tech and SaaS, working in enterprise sales, business development, and strategic partnerships.
Boston
Boston brought me back east. Across my career, I spent eight and a half years in tech and SaaS.
Portsmouth and the Seacoast
Now I live and work here. I founded Smithline to bring that commercial discipline to established businesses and personal brands.
Based in Portsmouth, I work with businesses across the Seacoast and beyond, and I work the same way: practical, commercial, and with real respect for what you have built.
- Logic.
- Make the commercial case and choose deliberately.
- Soul.
- Protect the trust and reputation behind the business.
- Design.
- Turn the opportunity into something people can use or buy.
There’s more business
in your business.
Built with Lucy from your real business. Deeper work is scoped separately.
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