Smithline: Logic. Soul. Design.

The starting point

See if an Opportunity Map fits.

Tell me what's changed, what's getting in the way, or what you think the business could do better. I’ll review what you share. If an Opportunity Map may be a fit, I’ll discuss fit and proposed scope with you and provide a proposal before any paid work begins.

If another approach is a better fit, I’ll say so.

Discuss an Opportunity Map

The Progression

Opportunity Map→Prioritize→Build

The Opportunity Map is a paid, standalone engagement. Review the full offer.

About your business

Share your name, email, company, and a sentence or two about what's on your mind. This starts a conversation, not a paid engagement.

Before you get in touch.

Who is an Opportunity Map for?

Established founder-led or closely held businesses with existing customers, useful assets, and a consequential decision ahead. It works best when leadership can share context, involve the right people, and act on the findings. It is not designed to validate a pre-revenue startup idea.

Do I need to know what to build?

No. Start with what you are noticing: a recurring customer request, a costly extra step, an underused asset, or several competing priorities. The Map helps determine what is worth pursuing before you commit to a solution.

What happens after I send an inquiry?

I review what you share and consider whether an Opportunity Map may be useful. If it may be a fit, I will discuss fit and proposed scope with you, then provide a proposal before any paid work begins.

Smithline: Logic. Soul. Design.

Opportunity discovery and build for established founder-led businesses. Founded by Lucy Donnally.

Based in Portsmouth, New Hampshire. Working with established businesses across the Seacoast and beyond.

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